Skip to main content

Priority Bicycles Announces Innovative Continuum Series

priority bicycles continuum models continuum1
Image used with permission by copyright holder
For many bicyclists, choosing the perfect gear for a particular terrain can be a troublesome experience.

Either you gear too far up and amp the bike’s resistance through the roof or gear too far down and lack the required resistance needed to climb a moderate hill. Understanding this, Priority Bicycles teamed up with NuVinci Cycling to launch the Priority Continuum, a bike which features a variable set of gears instead of a traditional pre-set gear structure.

Dubbed the Continuously Variable Transmission, NuVinci Cycling’s innovative new bike tech gives riders access to an adjustable knob — as opposed to gear switches — which allow them to gradually increase or decrease resistance while riding. Equating its similarity to that of a speaker’s volume dial, the range of resistance is relative to any eight to 21-gear commuter bike but grants owners unlimited control over where to set it anywhere in between.

“What if you could only to choose between driving 10, 20, or 30 miles per hour in your car? Or you could only adjust your speaker volume to low, medium, or high?” said Dave Weiner, founder & CEO of Priority Bicycles. “A similar principle applies to traditional bike gears. Normally, when a rider changes gears, there’s a whole area of resistance they jump over that may be ideal for where they’re riding. We wanted to do away with this and unlock the possibilities for our riders.”

continuum3
Image used with permission by copyright holder

Inspired by Leonardo Da Vinci’s 15th Century Continuously Variable Transmission invention, NuVinci Cycling’s unique take on the Continuum’s gear system promises riders an incredibly smooth ride. By affording users a stepless shifting mechanism, the company’s been able to achieve a more fun ride while remaining safe and easy.

“The NuVinci Technology can perform for over 12,000 miles without maintenance and enables a ride like no other. We are proud of the partnership with Priority that will bring the benefits of our technology to many new riders,” said David Hancock, Fallbrook’s executive vice president for NuVinci Cycling.

At $899, Priority’s Continuum is an utter steal, clocking in at hundreds of dollars cheaper than any other relative bicycle outfit with NuVinci’s CVT. Thanks to the company’s direct-to-consumer business model, Priority was able to not only include the innovative tech but make it affordable for anyone to enjoy the benefit of a variable gear system.

“There are three huge benefits to the Continuum. One, you’ll get the smoothest ride you’ve ever had. No more jolts as you shift from gear to gear since it is one continuous progression,” added Weiner. “Two, you can adjust resistance no matter how hard you’re pedaling. Typically, if riders shift gears while pedaling hard, a chain can dislodge or they’ll have to pause mid-pedal. This won’t happen on the Continuum as you can adjust at any time to any resistance. Three, the hub is fully enclosed making it a great all-weather bike for those looking to commute during the winter. It all goes back to Priority’s mission of making cycling simpler.”

The Priority Continuum is available now through the Priority website in three different sizes: 17″, 19″, and 21″ in a Radiant Silver frame color.

Editors' Recommendations

Topics
Rick Stella
Rick is a staff writer for The Manual, covering everything from men's fashion and accessories, to the best new brands and…
10 Best Affordable Bikes Under $100 to Buy from Walmart
bike on sidewalk at night

Choosing a bike can be more involved than you might realize at first thought. There are different types for different styles of riding, features to consider and choose between, and wide-ranging prices. Just because you spend more does not necessarily mean you are getting the best bike for your lifestyle. Fortunately, The Manual has selected a wide range of all kinds of affordable bikes. So whether you want to give commuting a try or want to attempt mountain biking with a little help from an electric pedal assist, there's a bike under $1,000 that will get you there.
Related Guides

Best Bikes
Walmart Prime Day Deals
Best Mountain Bikes

Read more
The 9 Best Bike Baskets to Carry All Your Cargo
best bike baskets for men 2021

Stylish, practical, and a must-have bike accessory — bike baskets aren’t just for teen movies set in the summer. The reality? Bike baskets help you haul what you need to while getting out on a great day. Not all bike baskets are created equal, however. You need options that are durable and well-made — these aren’t just for show.

Whether you’re a bike-only kind of guy who owns one of the best bicycles to hit the road with or you love to bike as a hobby, a basket provides the versatility you need to make biking a bigger part of your life. Haul groceries, your work gear, supplies, or even your pet for a long-distance ride. Get your bike helmet and take a look at our picks for best bike baskets for all your cargo.

Read more
The 10 Best Bike Locks to Avoid Bicycle Theft
best bike locks 2021

Every 30 seconds, a bicycle theft occurs in the U.S., resulting in almost 2 million thefts every year. Of these cases, only about 100,000 bikes are recovered. Given these figures, how confident are you about recovering your dear bike if it ever gets stolen? Not so confident, right? That’s why you don’t need to take chances with your bicycle’s safety. It only takes seconds to lose it. For that reason, you’ll need an effective bike lock to keep thieves at bay — it should be tough, secure, and portable.  Today, the market offers hundreds of locks with different mechanisms and designs. How do you find the right option? Well, don’t overthink it. We've scoured the internet to find some of the top bike locks.

Related Guides

Read more